Edx Education Launches UK Retail Website

London, 24 May, 2021 – Edx Education – one of the world’s leading educational toy brands – is delighted to announce the launch of its UK retail website: www.shopedx.co.uk.  The website offers British parents and educators more competitive prices, exclusive offer deals and discounts, alongside expert advice to support families on their home learning and play adventure!  

edx eduction

The launch follows a hugely successful year for UK retailers in the home learning market.  Initially fuelled by pandemic school closures, toy trend forecasters predict the growth in the educational toy market is set to continue well into 2021 and 2022, as parents demand more educational value from toy purchases, alongside inclusive family play opportunities, encouraging siblings to play and learn together. 

Heather Welch, International Brand manager at Edx Education, says:

“We are excited to continue our expansion in the UK market and hope to inspire families to play, learn and bond together with our ever-growing product range and play ideas on shopedx.co.uk. Children have curious minds; they love to explore and experiment and what better way to do that than through play!”     

Edx Education has been creating educational toys for schools in 90 countries for over 25 years.  The extensive product range has been designed and developed with educational experts and focuses on the philosophy of ‘learning through play’, which has been proven to be a highly effective method of teaching in the early years. Dr Sarah Mundy, Consultant Clinical Psychologist and Author of Parenting Through Stories, says: 

“Play is not only an enjoyable part of childhood, but an important one. So vital, in fact, that it is recognised by the UN Convention on the Rights of the Child. It is crucial for mental health, physical, cognitive and social development. It allows children to engage in the world in a way that feels safe, explore different roles, address fears and develop confidence. 

Children who have parents who actively engage in play with them learn about sharing, problem solving and decision-making more quickly than those who don’t. Play also helps parents understand their child’s world and shows that they are interested in them, both important aspects of developing a secure attachment relationship – the cornerstone of a child’s development.” 

With prices starting at £3.99,

the Edx Education range is suitable for children aged 18m-10y and includes all the early years learning essentials, including extensive maths collections, active play, construction, exploration and imaginative play ranges.  2021 will see the expansion of their great value Math101 and FunPlay home learning kits ranges too, offering endless hours of play and learning ideas.  

Visit www.shopedx.co.uk to explore the full range!  

For more information, please contact Melissa at Fuse Communications: melissa@fusecommunications.co.uk

About Edx Education

Edx Education, has been designing and producing innovative educational products and materials for more than 25 years.  The company is passionate about the learning through play movement, which has long been recognised as a highly successful method of teaching in early years education both in the classroom and at home.  The extensive Edx Education product range aims to support parents and educators in all aspects of play-based learning, and includes maths manipulatives, early childhood active play, and art & craft accessories.

Edx Education has grown into a major supplier to the international education market, exporting to more than 90 countries, with sales & marketing offices in North America, Europe, Middle East and Asia.  Edx Education has an ongoing program of developing innovative products and marketing under the Edx Education brand and works with leading educators who advise on trends in education and the development of innovative new products.

Posted by Heather Welch, International Brand Manager, Edx Education