About Us

Our education and product development philosophy is Learning Through Play.

The National Association for the Education of Young Children (NAEYC) – the world’s largest organization of early childhood professionals – says a quality early childhood education is one in which:

Children are given opportunities to learn and develop through exploration and play… materials and equipment spark children’s interest and encourage them to experiment and learn.

Our educational materials are created to serve six specific learning and developmental areas:

• Gross Motor Skills – Focus on large movement through active play helps develop coordination.
• Fine Motor Skills – Focus on small movement through active play strengthening small muscle group and improving hand–eye coordination.
• Social and Emotional Development – Through play children will learn to manage their emotions, work with others and resolve conflict.
• Speech and Language – Describe, discuss and explore with our range of materials, children will be developing vital oral language skills and the ability to express themselves.
• Cognitive Development – Purposeful play improves cognitive development stimulating the child’s problem solving and thinking ability.
• Curiosity – Develop children’s problem solving ability via their natural curiosity about the world around them.